Prof. Dr. C. Miguel Brendl

Brendl, C. Miguel, & Sweldens, Steven. (2024). Defining the stimulus in stimulus–response interventions: On the need to embrace theory and organism in stimulus–organism–response [Journal-article]. Consumer Psychology Review, 7(1), 116–120. https://doi.org/10.1002/arcp.1098

Brendl, C. Miguel, Atasoy, Ö., & Samson, Coralie. (2023). Preferential attraction effects with visual stimuli: The role of quantitative versus qualitative visual attributes. Psychological Science, 34(2), 265–278. https://doi.org/10.1177/09567976221134476

Katsikeas, Constantine S., Madan, Shilpa, Brendl, C. Miguel, Calder, Bobby J., Lehmann, Donald R., Baumgartner, Hans, Weijters, Bert, Wang, Mo, Huang, Chengquan, & Huber, Joel. (2022). Commentaries on “Scale use and abuse: Towards best practices in the deployment of scales”. Journal of consumer psychology, 1. https://doi.org/10.1002/jcpy.1319

Brendl, C. Miguel, Calder, Bobby J., Tybout, Alice M., & Sternthal , Brian. (2021). Distinguishing Constructs from Variables in Designing Research. Journal of Consumer Psychology, 31(1), 188–208. https://doi.org/10.1002/jcpy.1204

Greenwald, Anthony G., Brendl, C. Miguel, Cai, Huajian, Cvencek, Dario, Dovidio, John F., Friese, Malte, Hahn, Adam, Hehman, Eric, Hofmann, Wilhelm, Hughes, Sean, Hussey, Ian, Jordan, Christian, Kirby, Teri A., Lai, Calvin K., Lang, Jonas W. B., Lindgren, Kristen P., Maison, Dominika, Ostafin, Brian D., Rae, James R., et al. (2021). Best research practices for using the Implicit Association Test. Behavior Research Methods, 1–20. https://doi.org/10.3758/s13428-021-01624-3

Calder, Bobby J., Brendl, C. Miguel, & Tybout, Alice M. (2019). Integrating Effects and Theory in Research and Application. In Kardes, Frank R.; Herr, Paul M.; Schwarz, Nobert (Ed.), Handbook of Research Methods in Consumer Psychology (pp. 419–437). Routledge, Taylor and Francis Inc. https://doi.org/10.4324/9781351137713-23

Malaviya, Prashant, & Brendl, C. Miguel. (2014). Do Hedonic Motives Moderate Regulatory Focus Motives? Evidence from the Framing of Persuasive Messages. Journal of Personality and Social Psychology, 106(1), 1–19. https://doi.org/10.1037/a0034666

Mittelman, Mauricio, Andrade, Eduardo B., Chattopadhyay, Amitava, & Brendl, C. Miguel. (2014). The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. The Journal of Consumer Research, 41(4), 953–964. https://doi.org/10.1086/678193

Bonezzi, Andrea, Brendl, C. Miguel, & De Angelis, Matteo. (2011). Stuck in the Middle: The Psychophysics of Goal Pursuit. Psychological Science, 22(5), 607–612. https://doi.org/10.1177/0956797611404899

Xianchi, Dai, Brendl, C. Miguel, & Ariely, Dan. (2010). Wanting, Liking, and Preference Construction. Emotion, 10(3), 324–334. https://doi.org/10.1037/a0017987

Markman, Arthur B., Brendl, C. Miguel, & Kim, Kyungil. (2009). From Goal-Activation to Action: How Does Preference and Use of Knowledge Intervene? In Morsella, Ezequiel; Bargh, John A.; Gollwitzer, Peter M. (Ed.), Oxford Handbook of Human Action (pp. 328–349). Oxford University Press.

Dai, Xianchi, Wertenbroch, Klaus, & Brendl, C. Miguel. (2008). The Value Heuristic in Judgments of Relative Frequency,. Psychological Science, 19(1), 18–19. https://doi.org/10.1111/j.1467-9280.2008.02039.x

Markman, Arthur B., Brendl, C. Miguel, & Kim, Kyungil. (2007). Preference and the Specificity of Goals. Emotion, 7(3), 680–684. https://doi.org/10.1037/1528-3542.7.3.680

Brendl, C. Miguel, Chattopadhyay, Amitava, Pelham, Brett W., & Carvallo, Mauricio. (2005). Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32(3), 405–415. https://doi.org/10.1086/497552

Brendl, C. Miguel, Markman, Arthur B., & Messner, Claude. (2005). Indirectly Measuring Evaluations of Several Attitude Objects in Relation to a Neutral Reference Point. Journal of Experimental Social Psychology, 41(4), 346–368. https://doi.org/10.1016/j.jesp.2004.07.006

Markman, Arthur B., & Brendl, C. Miguel. (2005). Constraining Theories of Embodied Cognition. Psychological Science, 16(1), 6–10. https://doi.org/10.1111/j.0956-7976.2005.00772.x

Markman, Arthur B., & Brendl, C. Miguel. (2005). Goals, Policies, Preferences, and Actions. In Kardes, Frank R.; Herr, Paul M.; Nantel, Jacques (Ed.), Applying Social Cognition to Consumer-Focused Strategy (pp. 183–200). Lawrence Erlbaum Associates.

Brendl, C. Miguel, Markman, Arthur B., & Messner, Claude. (2003). The Devaluation Effect: Activating a Need Devalues Unrelated Choice Options. Journal of Consumer Research, 29(4), 463–473. https://doi.org/10.1086/346243

Brendl, C. Miguel, Markman, Arthur B., & Messner, Claude. (2001). How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test. Journal of Personality and Social Psychology, 81(5), 760–773. https://doi.org/10.1037/0022-3514.81.5.760

Brendl, C. Miguel. (2001). Goals and the Compatibility Principle in Attitudes, Judgment, and Choice. In Moskowitz, Gordon B. (Ed.), Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition (pp. 317–332). Lawrence Erlbaum Associates.

Brendl, C. Miguel. (2000). Subjective Experience in the Effect of Sample Size on Likelihood Judgments. In Bless, Herbert; Forgas, Joseph P. (Ed.), The Message Within: The Role of Subjective Experience in Social Cognition and Behavior (pp. 69–87). Psychology Press.

Markman, Arthur B., & Brendl, C. Miguel. (2000). The Influence of Goals on Value and Choice. In The Psychology of Learning and Motivation: Advances in Research and Theory (Vol. 39, pp. 97–128). Academic Press. https://doi.org/10.1016/s0079-7421(00)80032-8

Brendl, C. Miguel, Markman, Arthur B., & Higgins, E. Tory. (1998). Mental Accounting as Self-Regulation: Representativeness to Goal-Derived Categories. [Übersetzung von: Mentale Kontoführung als Selbstregulierung. Repräsentativität für zielgeleitete Kategorien]. Zeitschrift für Sozialpsychologie. Sonderheft Konsumentenpsychologie, 29(2), 89–104.

Brendl, C. Miguel, & Higgins, E. Tory. (1996). Principles of Judging Valence: What Makes Events Positive or Negative? Advances in Experimental Social Psychology, 28, 95–160. https://doi.org/10.1016/s0065-2601(08)60237-3

Brendl, C. Miguel, Higgins, E. Tory, & Lemm, Kristi M. (1995). Sensitivity to Varying Gains and Losses: The Role of Self-Discrepancies and Event Framing. Journal of Personality and Social Psychology, 69(6), 1028–1051. https://doi.org/10.1037/0022-3514.69.6.1028

Higgins, E. Tory, & Brendl, C. Miguel. (1995). Accessibility and Applicability: Some “Activation Rules” Influencing Judgment. Journal of Experimental Social Psychology, 31(3), 218–243. https://doi.org/10.1006/jesp.1995.1011