Digital Marketing Analytics (Lanz)
Head of Research Unit
Prof. Dr.Andreas Lanz
Publications
5 found
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Goldenberg, Jacob et al. (2024) ‘Targeting Nearby Influencers: the Acceleration of Natural Triadic Closure by Leveraging Interconnectors’, Journal of Marketing, 88(5), pp. 111–130. Available at: https://doi.org/10.1177/00222429231223420.
Goldenberg, Jacob et al. (2024) ‘Targeting Nearby Influencers: the Acceleration of Natural Triadic Closure by Leveraging Interconnectors’, Journal of Marketing, 88(5), pp. 111–130. Available at: https://doi.org/10.1177/00222429231223420.
Beichert, Maximilian et al. (2024) ‘Revenue Generation through Influencer Marketing’, Journal of Marketing, 88(4), pp. 40–63. Available at: https://doi.org/10.1177/00222429231217471.
Beichert, Maximilian et al. (2024) ‘Revenue Generation through Influencer Marketing’, Journal of Marketing, 88(4), pp. 40–63. Available at: https://doi.org/10.1177/00222429231217471.
Lanz, Andreas et al. (2024) ‘Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms’, Journal of Marketing Research, 61(5), pp. 839–857. Available at: https://doi.org/10.1177/00222437231207323.
Lanz, Andreas et al. (2024) ‘Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms’, Journal of Marketing Research, 61(5), pp. 839–857. Available at: https://doi.org/10.1177/00222437231207323.
Libai, Barak et al. (2024) ‘Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy’, Journal of the Academy of Marketing Science [Preprint].
Libai, Barak et al. (2024) ‘Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy’, Journal of the Academy of Marketing Science [Preprint].
Pethig, Florian et al. (2024) ‘Behavior Toward Newcomers and Contributions to Online Communities’, MIS Quarterly [Preprint]. Available at: https://doi.org/10.25300/misq/2024/17759.
Pethig, Florian et al. (2024) ‘Behavior Toward Newcomers and Contributions to Online Communities’, MIS Quarterly [Preprint]. Available at: https://doi.org/10.25300/misq/2024/17759.